Your real competition.

Stop saying you don’t have competition. If your target chooses to do nothing, you lost a sale.

We work with a lot of diverse clients from Fortune 100s to startups, and I’m always fascinated when someone thinks they have such a breakthrough new idea that they don’t have any competition. Remember, even if you have what you think is new and what’s next, you still need to convince your market that what they’re doing now, which might include doing nothing, is wrong and that embracing your brand will give them an increased benefit. In short, everyone has competition, even if that competition is the customer’s choice of doing nothing. Make sure you’re measuring up the true size of your competition so you can take the fight to the market.

Steve Brazell, Founder of Hitman Inc., Competition Removal®