Are you a brand narcissist?

Stop focusing on what you want to be, and start focusing on what your customer wants you to be.

“What statement do we want to make? What is our political position on this topic? We’re a big company, should we be pushing a personal agenda?”

This mentality has resulted in both business and personal brands becoming self-consumed—they get focused on how they want to perceive themselves or worse, how they want their employees to perceive them rather than the market.

Disney made a huge mistake when they decided to start taking political positions based on how their employee’s felt rather than how their customers felt, and their lack of customer focus cost them an estimated $123 billion in 2022 with a stock drop of 44%.

Remember, you and your employees don’t buy your own product or service, your customers do. Simply step into your customer’s shoes and see how they want to see your brand. Then focus on building your brand around the attributes that are most important to your customer.

As Jeff Bezos said, “The day we stop focusing on our customers is the beginning of the end for Amazon.”

Steve Brazell, Founder of Hitman Inc., Competition Removal®