
Truth Serum
For nearly 3 decades, Steve Brazell has helped Fortune 500s, start-ups, CEOs, high-net-worth individuals and celebrities build dominant brands, navigate change, and mitigate reputation crisis and risk. This is the no-holds-barred Truth Serum blog that provides bite-size clarity on the ideas that matter most.
“Hands down the most attentive, enthusiastic and brilliant partner we’ve worked with on any campaign.”
— Time Inc.
navigate change
Steve Brazell provides leaders with actionable strategies into Brand Growth, Brand Value and Culture, Brand and Reputation Risk Mitigation, and Political Positioning.
Steve Brazell
Steve Brazell is a globally renowned Business Strategist, Brand Risk Expert, and the mastermind behind Hitman Inc., the premier Competition Removal® Firm dedicated to delivering brutal clarity and decisive strategies for winning in business and life. For nearly three decades, Steve has been the trusted advisor to Fortune 500 companies, celebrities, and influential figures determined to dominate their fields.
At Hitman Inc., headquartered in New York City, Steve has sharpened the competitive edge of powerful brands including IBM, Intel, Microsoft, Walt Disney, Warner Brothers, Kevin Costner, Keyshawn Johnson, Gulf Bank, The Misk Foundation, and The Public Investment Fund of Saudi Arabia. Known for his no-nonsense approach, Steve eliminates ambiguity, strips away wasted effort, and reveals the ruthless truths required for growth and influence.
Steve is the innovator behind Limelight—the world's first patent-pending online brand builder—and Whetstone, a platform initially developed for the Department of Defense, now empowering over 153,000 founders and industry leaders with AI-driven insights and strategies.
A prolific entrepreneur and investor, Steve’s ventures span industries and include Rigby Studios, Jet Black Studios, The New York Consulting Group, MintSky Entertainment, GBSC Strategic Communications, Gener8 Branding, Silent American, Respiro, Arches Off Roading, and Infrared Tactical.
Author of “Clear! The Simple Guide to Keeping Your Business Alive and Kicking,” contributor of “Break Through the Cash Ceiling” for Men’s Health magazine, and co-author of “Replication: The Art and Science of Franchising Your Business,” Steve was recognized among Esquire’s "45 Under 45 Professional Men." Fluent in Japanese and deeply versed in human behavior, body language, and martial arts, Steve leverages his diverse expertise to deliver impactful truths and strategic breakthroughs.
As a top-rated global keynote speaker, Steve cuts through conventional wisdom on topics like leveraging AI, mastering persuasion, driving sales, and overcoming fear. His Truth Serum blog continues that mission, delivering unfiltered insights and strategies designed to provoke, challenge, and drive readers to achieve unparalleled clarity and success.
Discover more at SteveBrazell.com and YourHitman.com.
“Get inside the mind of this branding guru and learn how to dominate your competition once and for all.”
— Keyshawn Johnson | Super Bowl Champion | ESPN